Spicy gingerbread

The school of thought which says “develop a product to appeal to the most people” never really works. It inevitably leads to watered down, soul-less, safe products that never achieve greatness. That’s why large corporations are never great at innovating. Each focus group, committee meeting and sign-off process leads to chamfering of the edgy edges […]

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Carrot & Orange

Anything we can do to make things taste great without adding loads of sugar are big with us. This muffin takes the original idea of carrot cake and adds a kiss of orange and 35% less sugar than our Peanut Butter & Chocolate muffin. Ok, it’s not got the same knee-trembling flavour, but it still […]

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December Menu

We don’t go overboard on Christmas but the new December menu has a sprinkling of Christmassy things to keep it festive. Root veg is never as sexy as Avocados or sun dried tomatoes but we’ve seriously funked up carrots (Carrot & Beetroot Tartine), parsnips (Parsnip & Apple soup) and potatoes (Christmas Roasties Soup and Spiced Root […]

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Ordering bread for Xmas

On our first Christmas Eve in Norwich we had customers queueing outside the door at 7am whilst we furiously loaded and unloaded the final bake ready for an 8am opening. Within a couple of hours we’d sold out which was a bit embarrassing and led to lots of cross people. Very stressful.  So last year […]

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Christmas Opening Hours

Although we’re normally closed on Mondays we’ve decided to open on Christmas Eve this year to make sure everyone has bread as fresh as possible for Christmas. We’re expecting a busy one and a very early start to make it all happen, so it’s going to be a short and sweet one – we’ll be […]

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Stress test

A big thank you to all customers for your patience over the last few weeks. We try to focus as much on great, fast service as we do on the quality of everything we make. We hammer home the message to new team members that customers are busy people and we all need to look […]

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Keeping everyone happy kind of cake

This is a great cake for trying to hit many spots, all at once. Still summery (with raspberries) but with a nod to Autumn (hazelnuts and praline). Less icing on top, because that’s what some of you asked us for. Still vegan, because that’s what some of you asked us for. Still delicious, because that’s […]

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The sweet spot

Sugar is a bit like sunbathing, wine and spending time on the internet. Just because some is good, it doesn’t mean more is better. A couple of customers have mentioned that they’d like a few cakes that were sweeter than our scones, but not as sweet as our sweetest cakes.  So the next 2 cakes we’ve […]

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